Professional snowboarder Shaun White has three Olympic gold medals and extra X Video games gold {hardware} than some other athlete, however he’s about to tack on one other accomplishment: launching a gear and attire model. In partnership with the outside retailer Backcountry, White is launching Whitespace, a brand new gear label impressed by the distinctive tradition of snowboarding. Whitespace will ultimately supply a variety of products, together with gear and attire for snowboarding, mountain biking, and mountain climbing, in addition to on a regular basis informal put on. However first, the model is beginning with an merchandise that White could be very accustomed to: a snowboard. Right now, the label launched the limited-edition Whitespace Freestyle Shaun White Professional Snowboard, and the response has been enthusiastic. So much so it’s already sold out.

As you’d count on, the board that bears his title was designed with White’s enter, and it’s tuned for tearing up the halfpipe, his predominant occasion on the mountain. The 156cm board encompasses a directional twin form, a camber profile, and a mid-stiff response that’s fitted to intermediate to superior riders. Every board is hand-numbered (50 will likely be produced in complete), comes with a serial quantity for authentication, and wears White’s autograph entrance and middle. When shipped, the boards will likely be wrapped in a black leather-based band embossed with the Whitespace emblem.

And for those who’re fearful this board would possibly simply be a advertising gimmick, White has given it a significant vote of confidence. He’ll be using one when he heads to the 2022 Winter Olympics in Beijing this February.

Benjamin Kuhns

If you happen to didn’t handle to get your fingers on certainly one of White’s boards, Whitespace may have extra gear and attire on the best way shortly. In keeping with a press launch, the corporate plans to debut a line of outerwear, snowboarding gear, and informal attire later this yr. All of will probably be out there on the market on the Backcountry web site. Though the photographs and data on the road haven’t been launched but, White has hinted that it’ll be an eclectic combine impressed by the varied influences in motion sports activities.

“What makes motion sports activities so unbelievable is that they’re a melting pot for music, artwork, and tradition,” he mentioned in a press launch. “I’m excited to convey my experiences competing, coaching, and designing collectively to make gear that represents motion sports activities in an genuine approach.”

For more information on the board and the Whitespace model, head over to Backcountry.


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